This is a tour truly designed for F1 fans and auto lovers. We’ll expertly guide you through the place where the most iconic sports car is designed & manufactured at the Ferrari Factory. You’ll have the option to get behind the wheel and test drive one of these beauties.

From: $650.00

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Get an up close and personal look at the past, present and future of the Prancing Horse

Departing from Florence (or other location) with a private driver, guests will enjoy a splendid 1 1/2 hour drive to Maranello in the Emilia-Romagna region.

First stop is near the illustrious Ferrari Factory. Guests may choose to live the dream by taking a Ferrari for a 10-minute spin or even a 1-hour drive around the surrounding countryside.

Changing pace, our focus then turns to Balsamic Vinegar, exclusively produced within the Modena and Reggio Emilia areas. This private tour includes a visit to one of the most illustrious Balsamic Vinegar producers, where guests can tour the production facility, discovering the age-long history and incredible dedication behind quality Balsamic.

A light lunch of the regional delights can also be arranged, with the Emilia-Romagna region also home to Parma – producer of Parmesan cheese and Parma ham (prosciutto).The afternoon can be spent exploring the quaint historical city center of Modena, a UNESCO World Heritage Site. As an alternative, guests may choose to head back to Maranello to visit the Formula 1 Museum, which a great number of historic race cars and features an F1 simulator you can try.

To the north of Italy, the Emilia-Romagna region is an icon of good taste.

Home to Ferrari, Lamborghini, Ducati, Maserati, De Tomaso and Pagani, Modena is famed for its high-quality automobile productions featuring the latest in technology and sleek design.

In contrast is the gastronomy of the region, following age-old traditions in the production of prosciutto ham and a whole host of other cured meats, Parmesan and Grana Padano cheese, Balsamic Vinegar and quality wines. The region’s capital, Bologna, is the inspiration behind Bolognese sauce, whilst the entire area produces a great range of delicious pasta varieties, including tortellini.

To produce traditional Balsamic Vinegar takes 12 to 25 years or more, with the prized liquid being switched from different wood barrels throughout that time to enrich the flavors. Italy’s favorite condiment has been produced in Modena and Reggio Emilia since at least the Medieval times. Today, each area has different labeling and bottling systems to indicate the age.

The lush countryside of the region is peppered with charming villages and stylish towns brimming with historical significance. Modena for instance is a UNESCO world heritage site with a charming city center. It is home to a university that dates back to 1175 and is also the birthplace of Luciano Pavarotti.


  • Pass through the stunning landscape of the Emilia-Romagna region and spend time exploring Modena.
  • See the Ferrari Factory and choose to take a spin in a real Ferrari.
  • Dine on the regional delights including Parmesan cheese, Parma ham (prosciutto), Balsamic Vinegar and more.
  • Be collected directly from your accommodation in Florence or other central location upon request.
  • UPGRADE: use this tour as a transfer from northern to central Italy (or vice-versa) such as from Florence to Venice/Milan.

So that this tour may be tailored to individual preferences, all museum, food and wine tastings and meals are additional, to be paid by guests directly on the day. This ensures our guests may experience the best of the region exactly as they wish. Expect to pay € 100 (approximately $ USD 115) per person for a 10 minute Ferrari drive up to around € 550 (approximately $ USD 630) for an hour (with prices varying according to the model/make selected). To drive the cars, guests must have an international driver’s license or sworn translation of original driving license. It is mandatory to have a professional co-pilot accompany the drives. Drivers must sign a waiver before getting behind the wheel.